Company:
Steele
Role:
Lead strategist and copywriter
Project:
Steele is a global leader in anti-bribery, anti-corruption investigatory services (ABAC). Which is just a fancy way to say: they deal in honesty and integrity. They were concerned that their dedication to customer happiness got lost amid a sea of technical jargon, so my team and I developed an approachable brand with a warm, confident voice.
Completed at Butchershop Creative