Company:
Role:
Lead story development, copywriter
AWARDS:
Platinum Winner, 2017 AVA Digital Awards
Project:
181 Fremont is a mixed-use luxury property in San Francisco. With interiors designed by the renowned firm ODADA, the luxury residences feature handcrafted materials and hardware sourced from artists and small businesses all over the world.
The real estate firm wanted a compelling video to screen for potential buyers in their model unit. I devised and led story development on a deep dive "farm to table" concept that showcases the resources, artisans, and fabrication process that transforms raw materials into extraordinary decor.
Vimeo Password: fremont
Completed at Butchershop Creative